28 Days of SEO
Your position for any given search term will be based on the quality of content on your site as well as that of all the other sites which also want to rank for that same term. [/sc_fs_faq]
The rules of SEO are fairly complex and frequently changing. It can be hard to keep up so we collected a series of SEO resources and bundled them in our 28 Days of SEO.
Originally shared as a daily update in our Facebook group you can find all 28 days of SEO tips below.
#1 – SEO is a marathon – Optimizing a website is like buying a new car. The minute you drive it off the lot it loses value
#2 – 75,000/second – Countless opportunities every day to win some searches and drive organic traffic
#3 – Think like a customer – How do they describe your product/service? What do they search for when they are ready to buy?
#4 – Natural language wins – 50% of search queries are four words or longer. People are using more conversational phrases to find you online.
#5 – 63% of search is on mobile – Google now uses mobile first indexing.
#6 – Google sells advertising – If search results aren’t high quality, users will go everywhere.
#7 – Do you deserve to be #1? – Millions of search results by every term. Win by narrowing your focus on niche keywords and geography.
#8 – 46% of search is local – You may not win around the world, but you can dominate in your own backyard.
#9 – Check your citations – Make sure your company name, address and phone number is consistent, EVERYWHERE!
#10 – Get on the map – Claim your Google My Business listing and add content such as images and post regularly.
#11 – Keywords in page titles – No one searches for “home” or “about you”. Page titles should describe your products/services.
#12 – Page title basics – Put the key word up front. Every page should have a unique title. Content should match the title.
From the More than a Few Words archive.
#247 SEO Basics
#13 – Meta description basics – Concise summary of the page for search engines and people. 160 characters max with key word up front.
#14 – SEO starts with content – Write naturally and often. Don’t keyword stuff your pages and write a minimum of 500 words per page.
#15 – 45% better click through rate from a Google search when the URL includes the keyword.
#16 – Google answers questions – 8% of all search queries are questions. What, how and why. Win search by answering questions.
#17 – Scan-able contact wins – Use headers and subheads which contain keywords to improve search index and readability online.
#18 – People love pictures – 2.4% of Google search are image searches. Younger consumers prefer image to text results.
#19 – Optimize images – Use keywords in title and description size for mobile.
#20 – Links still have value – Quality inbound links raise your value.
#21 – Internal links have power – Connect new content to high authority content
#22 – Anchor text basics – Use the keyword as an anchor. Avoid generic terms like “click this”.
#23 – Optimize images – Use keywords in title and description. Size for mobile.
#24 – Use links in main content – Main content links have more value than links in boiler plate or footer.
#25 – Use links early – Links in your main content, earlier in the content have more value than links on the bottom of the page.
#26 – Variety has value – Links from unique value than links from the same sites.
#27 – Outbound links add value – Creating outbound links to authoritative sites improve your authority online.
#28 – Freshness counts – Google monitors pages for new information. Add content to high ranking pages.
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