30 Days of Facebook Marketing

Originally shared as daily updates in our Facebook group you can find all 30 of our favorite Facebook marketing tips and statistics below.   


#1 – 30 Days of Facebook Stats, Tips and Tricks

#2 – 2.45 BILLION active users monthly. This number alone is the reason Facebook marketing makes sense for so many industries. 

#3 Fastest growing Facebook Community: Users 65+  According to the Association of Mature American Citizens, America’s aging population has become a lucrative market for a variety of businesses.

#4 – Teens prefer YouTube, Instagram, and Snap Chat. So be aware of your target customer to determine where to best spend your marketing dollars.

#5 – Best time to post on Facebook is 11 am – 2 pm. With the scheduling tool there is no excuse for sharing content at the wrong time.   

#6 – Best days to post on Facebook Wednesday and Thursday. Start with these guidelines, but experiment for your audience. 

#7 – Average user spends about 38 minutes a day on Facebook.

#8 – 10% of Facebook users live in the US or Canada.

#9 – Facebook is the primary network for small business owners.

#10 – Facebook Ad impressions increased 37% in 2019.

#11 – The average cost per click for a Facebook Ad is $1.72.

#12 – 94% of Facebook Ad revenue is from mobile users. Given this statistic, make sure that your ads are mobile friendly. 

#13 – The optimal size for your Facebook avatar is 360 x 360 pixels.

#14 – The ideal size for you Facebook cover image is 1640 x 720.

#15 – For the most impact, post at least 3 x a week to your business page.

#16 – Increase engagement by asking and answering questions.

#17 – Tag, tag, and tag again to increase engagement.

#18 – Increase egagement by liking and sharing other people’s content. Are you getting the picture of just how important engagement is?

#19 – Posts with an image get 120% more engagement.

#20 – Posts with multiple images get 180% more engagement.

#21 – Square shaped Facebook videos get 35% more views than landscape shaped videos.

#22 – Posts with 3 images have the highest engagement rate.

#23 – Most Facebook videos are watched with the sound off.

#24 – Live streams are watched 4x more than recordings.

#25 15% of US social media users shop on Facebook.

#26 – An average Facebook user clicks on 11 ads each month.

#27 – 3.6% is the average engagement rate for a Facebook post.

#28 – 6.13% is the average engagement rate for a Facebook video post. 

#29 – 90 million small businesses use Facebook. 

#30 – Facebook is the world’s third most visited website. 



Looking for more Facebook Marketing tips?

Join us for our next social media webinar series.

Where can I find Facebook Marketing Tips?

Right Here! We have collected 30 tips, tricks and statistics you can use to improve your Facebook results.

What's the best day of the week to post

While you should probably post once a day, if you are only going to post a few times a week, make sure to post on Tuesday and Wednesday.