30 Days of Facebook Marketing
Originally shared as daily updates in our Facebook group you can find all 30 of our favorite Facebook marketing tips and statistics below.
#1 – 30 Days of Facebook Stats, Tips and Tricks
#2 – 2.45 BILLION active users monthly. This number alone is the reason Facebook marketing makes sense for so many industries.
#3 – Fastest growing Facebook Community: Users 65+ According to the Association of Mature American Citizens, America’s aging population has become a lucrative market for a variety of businesses.
#4 – Teens prefer YouTube, Instagram, and Snap Chat. So be aware of your target customer to determine where to best spend your marketing dollars.
#5 – Best time to post on Facebook is 11 am – 2 pm. With the scheduling tool there is no excuse for sharing content at the wrong time.
#6 – Best days to post on Facebook Wednesday and Thursday. Start with these guidelines, but experiment for your audience.
#7 – Average user spends about 38 minutes a day on Facebook.
#8 – 10% of Facebook users live in the US or Canada.
#9 – Facebook is the primary network for small business owners.
#10 – Facebook Ad impressions increased 37% in 2019.
#11 – The average cost per click for a Facebook Ad is $1.72.
#12 – 94% of Facebook Ad revenue is from mobile users. Given this statistic, make sure that your ads are mobile friendly.
#13 – The optimal size for your Facebook avatar is 360 x 360 pixels.
#14 – The ideal size for you Facebook cover image is 1640 x 720.
#15 – For the most impact, post at least 3 x a week to your business page.
#16 – Increase engagement by asking and answering questions.
#17 – Tag, tag, and tag again to increase engagement.
#18 – Increase egagement by liking and sharing other people’s content. Are you getting the picture of just how important engagement is?
#19 – Posts with an image get 120% more engagement.
#20 – Posts with multiple images get 180% more engagement.
#21 – Square shaped Facebook videos get 35% more views than landscape shaped videos.
#22 – Posts with 3 images have the highest engagement rate.
#23 – Most Facebook videos are watched with the sound off.
#24 – Live streams are watched 4x more than recordings.
#25 – 15% of US social media users shop on Facebook.
#26 – An average Facebook user clicks on 11 ads each month.
#27 – 3.6% is the average engagement rate for a Facebook post.
#28 – 6.13% is the average engagement rate for a Facebook video post.
#29 – 90 million small businesses use Facebook.
#30 – Facebook is the world’s third most visited website.
Looking for more Facebook Marketing tips?
Join us for our next social media webinar series.
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