allisonCarter Compress

Assistant Digital Director, IndyStar

Allison Carter

Allison Carter started her career in content marketing and advertising before making the leap into journalism. She currently works as assistant digital director at IndyStar, where she oversees social media strategy, email strategy and the Now Team, which specializes in quickly writing the stories people are talking about right now.

“Clickbait is ok if you back it up with content.” 

Writing the Perfect Headline

Whether you’re writing a big scoop or a marketing blog, your headline is the key to getting people to read your story — and then take the next step to become a customer.

Using data and insights from digital journalism, learn how to use your headline to earn a click from search, social or your homepage.


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Digital Toolbox is a half-day of speakers, panels, and networking conversations for business owners and marketing practitioners

Days until Digital Toolbox








University of Indianapolis

August 29th
1:00 PM to 5:30 PM