Video: Introduction to Link Building and Anchor Text

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The Google PageRank algorithm helps determine the importance of a website  by counting the number and the quality of links to a page. The basic assumption is more important websites are likely to receive more links from other websites.

In this short video, we share some best practices for choosing the anchor text which are the words humans and search engines see as they evaluate a link. 

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30 Days of SEO

This resource is part of our SEO BLUEPRINT a self-paced program that helps you move beyond theory and build a sustainable SEO habit.