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What is Buyer Persona?

 The buyer persona, also known as the customer avatar, is the company’s hypothetical ideal target market. The role of the buyer persona is to better understand the needs of real customers in order to produce targeted products. Think of this as a customer’s personal narrative.

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Keeping Up With Digital Marketing

Digital marketing keeps changing and sometimes it feels impossible to keep up so we’ve put together a list of ways for you to keep up with the latest and greatest digital marketing trends,.

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