Tech Tip: How to Use Dynamic Content

Tech Tip Video:

If you are doing a good job segmenting your audience, then you know some people are interested in some things while others aren’t.  So how do you send different content without creating multiple emails?

One of the best approaches is to create dynamic content which you can switch on or off for readers based on the list they are on.

How do you get people on the right lists?  Start with the click segmentation tool demonstrated here.

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