31 Days of Email Marketing Tips

How can I improve the open rate of my email marketing campaign? 

Start with a great subject line to capture the attention of the reader.  And be sure to personalize it with their name.  

Originally shared as daily updates in our Facebook group you can find all 31 of our favorite email marketing tips and statistics below.   


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#1 – 85% of Americans open their email every day.  If you want to reach prospective customers, email is a great way to reach lots of people at once. 

#2 – Emails sent on Tuesday have the best open rate.  While this is true in general, you may want to test this for your list.

#3 – The average unsubscribe rate is .1%.  If your rate is significantly higher, you may want to adjust your content and your frequency. 

#4 – Permission based lists have the highest open rate.

#5 – There are 293.6 billion emails sent every day. That is a lot of messages.

#6 – Plain text emails have a higher open rate than HTML.  Sometimes a simple email is the most efffective way to reach your customers. 

#7 – Open rates range from 15- 30%.

#8– The best length for your subject line is 4 – 6 words. Longer subject lines will often be truncated by various email clients.

#9 – The average click rate 2.6%.  Don’t focus on the rate, focus on the people who actually click on your links. These are your raving fans and hot prospects.

#10 – Less is more, keep emails short.  Do not exceed  20 lines of text or less.

#11 – Limit images in email to 3 or less.

#12 – Limit buttons in email – 3 or less.

#13 – 81% of small business owners rely on email as their primary marketing tool.

#14 – Introduce the call-to-action in the top third of the email.

#15 – Most small businesses send one email a month

#16 – Personalized emails have 50% higher open rate

#17 – Email converts at higher rate than social and search combined

#18 – Video increases email clicks by 65%

#19 – 49% of email is opened on mobile devices

#20 – 59% of B2B marketers say email is their most effective channel in terms of revenue generation

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#21 – 73% of millenials prefer email for business communication

#22 – There is a 14% HIGHER open rate with segmented lists

#23 – There is typically 100% more clicks with segmented lists

#24 – Avoid ALL CAPS in subject lines

#25 – Avoid excessive punctuation!!! in subject lines and body copy

#26 – Build loyalty with consistency.  Set a schedule and stick to it.

#27 – Get noticed with clever subject lines

#28 – 30% of readers don’t download images

#29 – Always A/B test subject lines

#30 – Pre-header text increases open rate

#31 – Automated email is used by 49% of businesses




Looking for more Email Tips

Join us for our next email marketing webinar series.