Tech Tip Video:

Over time the quality of your email list will deteriorate. People will leave companies or simply change their email address or add additional security protocols which block messages which were once delivered freely.  

Taking a few minutes after every campaign will keep your list clean, keep the cost of managing your campaigns lower and give yo better feedback about what interests your readers. 

Thanks to Karmen Fink who kicked off  a conversation in our Facebook group which led to this quick video.