Marketing Lecturer, Indiana University
Jennifer Riley Simone
“Release the idea that your blog is about you.”
The How-Tos of Content Marketing Campaigns
Blogging, podcasts, images and video are central to communicating effectively with your target market in the digital sphere. Yet, for many business owners, coming up with and pushing out content can feel like an overwhelming task. From setting your goals and developing topics, to creating a calendar and choosing your distribution channels, you will leave this session understanding what it takes to create and implement a powerful content marketing strategy.
Days until Digital Toolbox
University of Indianapolis
1:00 PM to 5:30 PM