Join a LinkedIn Referral Circle

by | Dec 21, 2021 | Tech Tips / FAQ's

Expand Your LinkedIn Reach with a Referral Circle

If your target customers are other business owners, there is a good chance you are spending time on LinkedIn. As you browse through your feed you have probably noticed some people seem to get lots of interaction on their posts, while others don’t. So how do they get people to notice, like, share, and talk about their content?

It starts with good content. But there’s lots of good content which is ignored in the rushing river of the news feed. You need a strategy to get the LinkedIn algorithm to pay attention to your content, serving it up in the news feed on a regular basis. That’s where a LinkedIn Referral Circle  can add value to your social media strategy.

Look closely at people whose posts regularly seem to show up with lots of engagement and you may notice the same people commenting, liking, and sharing. This is an example of a LinkedIn referral circle. The concept is simple. It is a group of people who agree to work together to like, share, and comment on each other’s stuff on a regular basis.

In a way, it is like moving your best referral circle or networking group online. It works best if the members of the circle have a common audiences  so it makes sense to interact and engage.

Improve the Quality of the Time Spent on LinkedIn

A nice side benefit is having a referral circle will make your LinkedIn feed more interesting as you interact instead of mindlessly scrolling, But the real payoff is comes as your audience sees when you like, share, or comment on content of other members of your group.  This cross promotion helps each member reach more people, but the value extends beyond your communities.

Just like all the other social media platforms, LinkedIn uses an algorithm to identify content people are interested in. So as you like, share, or comment on content, the LinkedIn algorithm notices that a piece of content is getting a little more traction. As a result, it is more likely to be presented to a wider community, which then comments, likes, and interacts and the cycle begins again.

It may seem as if these referral circles are gaming the system. And it is true some people will always find a way to abuse an idea to spam everyone else.  People who join groups with no common interests just to push their content will end up randomly sharing irrelevant content. Eventually their audience will tune them out.

But if you join the right groups they will help you facilitate positive activity on LinkedIn. So the trick is to find (or create) a good group and work it.


What Makes a Great Referral Circle?

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Relevant Community

Group members must share something in common so the content they share is relevant to each other’s audiences.

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Create a Sharing Platform

I’ve seen groups use Slack Channels and Google docs to share links. These tools make it easy to go back and find content you might have missed. .However it does create one more log in it is not a channel you are already using. An easy alternative is to use a messaging thread right on LinkedIn. You can hop in daily and see what is new, but it can be a bit overwhelming if too many people are sharing at once.

Another technique is to simply tag group members in the post or comments so they are alerted when you share new content.

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Size Matters

The ideal size is between 10 – 20 people. Smaller groups won’t have enough content variety or enough people to create critical mass. If the group is too larger it hard to keep up with everyone’s content.
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Set Ground Rules

Start with a schedule. Without one some members will share everyday, drowning out the content submitted by members who only post once a week.

And Everyone must engage with content of other members. How often varies by group, but I would suggest a minimum of a 5:1 ratio. For everything you submit, you interact with five pieces of content from other members.

Closing Thoughts

Not all referral circles are equal. If you end up in one which isn’t meeting your objectives, it is ok to move on and find a community which will support your LinkedIn Goals.

Not all referral circles are equal. If you end up in one which isn’t meeting your objectives, it is ok to move on and find a community which will support your LinkedIn Goals.

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