After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow.
Lorraine has an MBA from the University of Texas and a BA from Queens College, CUNY. She’s also a member of the faculty at the University Of Indianapolis teaching courses in Digital Marketing, Content Strategy and Social CRM.
“If you are trying to get someone’s attention, it is ok to shout a little.”
Email, social media and AdWords all drive traffic to your website. When visitors arrive, what happens next? How do you convert the casual visitor to a serious prospect? In this session, you will learn how build landing pages which drive action. Well show you how to:
- Create a relevant offer
- Design the perfect landing page
- Optimize your submission forms
- Do’s and Don’ts of CTA – Button Design
All participants will receive a copy of the following:
- Ultimate Guide to Landing
- Basic Button Kit
Digital Toolbox is a half-day of speakers, panels, and networking conversations for business owners and marketing practitioners
Days until Digital Toolbox
University of Indianapolis
August 29th 1:00 PM to 5:30 PM