Small Biz Chat:  December 10, 2021

Hot Marketing Trends in 2022?

Things change. And when it comes to digital marketing things change quickly. Some things come and go (Clubhouse) and others stick around a little longer. So what will be the hot marketing trends in 2022?

This week, Jennifer Denney and Lorraine Ball shared some of their predictions for next year.

What we discussed …

As 2022 approaches, it is time to sit down and reflect on this past year and predict the new year. Here is where our heads are at going into 2022!

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Are You an Early Adopter?

There are pros and cons to being an early adopter. You may jump on early and it goes great, or you may be too early. If you’re going to be an early adopter, you should consider a few things first. Do you have the criteria going in? Can you hit all objectives?

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New Types of Marketing

There are many new marketing trends going into the year 2022. Some new marketing that we are going to try is connected tv ads and audio ads. Something we need to consider is our audience and who we are targeting. Will these new marketing trends fit our audience?

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The Rise of Gen Z

Those between the ages 18-25 are no longer children, rather they are consumers and professionals now. This needs to be taken into consideration when trying out new marketing trends. Let’s face it, gen Z is much different than most – consider these personalities when producing content.

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Marketing Predictions

Of course, we have our staples, Facebook, Google Ads, SEO, content, organic social media, etc. – so, we don’t think any of those will be going away. However, we may see a lot of rise and fall in apps. Now, Facebook may never go away, but there will most likely be a decline – which we are already starting to see. Change is inevitable, so get ready!

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