Small Biz Chat:  November 18, 2021

What You Measure, Matters

For every marketing investment you should have a specific objective or goal and a metric. If doesn’t matter if your budget is $1,000 or $10,000 marketing metrics will tell you if your money is being spent well.

This week, Jennifer Denney and Lorraine Ball talked about the How, What, When and Why of marketing metrics.

What we discussed …

Measuring your results is important, and there many things to consider when doing so. Here are a few things to note!

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How Often Should I Measure Results?

It is important to note that optimizing is not exactly the same as measuring success. Optimizing should be done more frequently – perhaps once a week. And measuring success is going to take time.

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Marketing Results

There are not necessarily any rules to measuring results. However, you should keep in mind that results don’t happen overnight. It will take time for all of your strategies to build on one another before you can see a clear overall result.

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Tools to Measure Results

There are several tools that you can use to measure results. Our favorite tools include DashThis and Google Data Studio. It should be noted that testing different tools is always a good idea, that will help you pick which tool works best for you.

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Marketing Attribution

You can’t give marketing attribution to only one channel. For example, one channel will show you one side of data, and another channel is going to show you another side of data. Once again, it is important to test different tools when measuring your results.

Marketing moves fast, we’ll help you keep up

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