What You Measure, Matters!
For every marketing investment you should have a specific objective or goal and a metric. If doesn’t matter if your budget is $1,000 or $10,000 marketing metrics will tell you if your money is being spent well.
Download our Marketing Metrics Kit to learn more about measuring your marketing.
What's in the marketing metrics kit.
The kit contains two workbooks to help you evaluate your marketing, website, and email programs. As a bonus, there is a link to a webinar recording on the subject of measuring ROI and using the data to improve.
Marketing Metrics Guide
Use this worksheet to outline your objectives and your measurement strategy for all your marketing investments.
Simple Guide to Email Metrics
Are you tracking opens, clicks and bounces? Discover how to improve your campaigns based on the data.
Get the Kit
As a bonus when you download the kit, you will be enrolled in the Digital Toolbox Community so you can receive more resources just like this every month!