Executive Vice President of Digital Marketing, BoxCrush

Michelle McNally

Michelle has been a certified Google Ads (formerly AdWords) professional for seven years. She manages both local and national accounts for clients with a variety of goals. She enjoys learning about the industries of her clients and finding what keywords, placements, and settings will make them successful.

Michelle sees pay per click as part of an overall strategy to drive traffic and conversions, to compliment and supplement organic and social efforts. In her spare time, she enjoys the Indianapolis social media scene, and has written for a variety of online publications, including All the Moms and The Savvy Source.

“Google will always help you spend more.” 

Harnessing the Power of Google Ads (Formerly AdWords)

Make the power of Google Adwords work for you. Google sells its advertising platform as easy to set up, but Google Ads are not a set and forget it platform.

Oversight and optimization are keys to driving meaningful conversions for your business. Learn simple tips to maximize your AdWords budget, and how to evaluate if your account needs professional management.

 

Digital Toolbox is a half-day of speakers, panels, and networking conversations for business owners and marketing practitioners

Days until Digital Toolbox

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University of Indianapolis

August 29th
1:00 PM to 5:30 PM