Small Biz Chat:  January 14, 2022

Podcasting Opportunities

There are more than 850,000 active podcasts.  And this week Jennifer Denney and Lorraine Ball dive into the opportunities this platform offers for content creators and advertisers.

If you have been wondering if this platform is for you, watch the short video now.

What we discussed …

Podcasts aren’t commonly talked about, but today we are laying it all out for you. 

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Lower Competition

When you see that there are 850,000 active podcasts, it may seem like a lot. However, when you think about the number of blogs and other pieces of content there are out there, it puts it in perspective that there is a lot of open space in the podcast world. 

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Why Podcast?

Podcasting opens the door for other possibilities. Podcasts give your audience the chance to get to know you and to receive information through audio, rather than reading – which also allows for multitasking.

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Streaming Radio

It is important to note that AM/FM radio is different than streaming radio. In fact, AM/FM daily listening has dropped 22%. While streaming radio has grown 29%.

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Find Your Niche

A lot of podcasts are all niche. Most podcasts are about a niche. So when you decide to start a podcast, find a common interest in what you like, and your audience will follow.

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