What we discussed …
The truth is, we gave up our privacy a long time ago. And this is the price we pay when joining the digital world. Here is what we think about privacy and the advantages and disadvantages to tracking data.
A downfall to the ability of tracking, is that some advertisers abuse it. For example, geo-targeting emergency rooms so that attorneys can locate business. There are different ways to go about targeting audiences.
With in the fine print of tech companies’ policies, they are tracking what you do – regardless of if they say that your privacy is protected. These companies know what products to place in front of you, based on your past behaviors.
Regardless of how you feel, the privacy issue is not going away. However, not all who track your data are abusing that power. Privacy tracking is a valuable marketing tool for those who use it the right way.
Drop by the Community
The Small Biz Chat’s are just one of the many resources, tools and tips you can find in our Facebook Group. Share best practices, ask questions and learn from other business owners just like you.
marketing moves fast… we’ll help you keep up
Get business tips, tools, trends and training delivered to your desktop