Resource: Customer Persona Workbook
Who is Your Ideal Customer?
Create a persona to make your target come alive.
Defining an ideal customer allows you to focus your product designs and marketing messages because you are talking to a specific person, not some anonymous group.
There are four main sections to a Persona: The Who, The What, The Why, and The How. Use this workbook to clearly define your target or targets.
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Brand Building Worksheet
In today’s marketplace, cohesive branding is essential to succeeding in an ever-competitive deluge of marketing.
Find out how your current marketing stacks up, what you are doing right, and what you are doing wrong.
Download this outline and use the tips, suggestions, and links to complete to a new step each week for 10 weeks.