Resource: Customer Persona Workbook

DT Resource Beginners Guide to Customer Personas R

Who is Your Ideal Customer? 

Create a persona to make your target come alive.

Defining an ideal customer allows you to focus your product designs and marketing messages because you are talking to a specific person, not some anonymous group. 

There are four main sections to a Persona: The Who, The What, The Why, and The How. Use this workbook to clearly define your target or targets.  

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