Digital Toolbox Pro Resource: KPI Planning Guide

KPIDT Pro Planning Guiude

What you measure, matters

Set measurable goals for  your marketing investments

For every marketing investment you should have a specific objective or goal and a metric. Whether you are spending 1,000 or 10,000 marketing metrics will help you figure out if the money is being well spent. Use this worksheet to outline your objectives and your measurement strategy

More Tools for You

Expand your toolkit with companion workbooks, checklists and additional videos 

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Email Metrics

Use the data of your email marketing tools to improve your open rates an interaction with your email campaigns.


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Measure Your Website

Learn how to use Google Analytics to measure your website and use the data to improve your results.


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SEO Checklist

With more than 700,000,000 sites worldwide, how do you claw your way to the front of page one?