Digital Toolbox Pro Resource: KPI Planning Guide
What you measure, matters
Set measurable goals for your marketing investments
For every marketing investment you should have a specific objective or goal and a metric. Whether you are spending 1,000 or 10,000 marketing metrics will help you figure out if the money is being well spent. Use this worksheet to outline your objectives and your measurement strategy
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Expand your toolkit with companion workbooks, checklists and additional videos
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Measure Your Website
Learn how to use Google Analytics to measure your website and use the data to improve your results.
With more than 700,000,000 sites worldwide, how do you claw your way to the front of page one?