Resource: Searcher Intent
People have questions
People come to search engines with questions. Your goal is to anticipate questions prospective customers are likely to have. To win search you must build pages which answer the questions as specifically and completely as possible using language people are likely to use in their search.
An easy way to think about the questions is to start with the intention of the searcher. Intention falls into one of four categories: information, navigation, commercial investigation and transaction.
Use this worksheet to uncover those questions
30 Days of SEO
This resource is part of our SEO Blueprint, a self-paced program to help you improve your SEO one day at a time