Small Biz Chat: Facebook Ads Need More than a Pretty Face

Small Biz Chat comes to Facebook

After months of conversations on Clubhouse. Lorraine Ball and Jennifer Denney have decided to  bring the popular conversations to Facebook.  Now every Friday, at 9:00 am you an catch the conversations live, or check out the recordings later.

In this week’s chat we dove into the topic of Facebook ads sharing some tips to consider beyond just a pretty design

What we discussed ...

    • Great ads start with messaging directed to a specific audience.  The more clear you can be about who you are talking to, the more effective your ads will be.
    • Your messaging will drive the creative design, including the choice of colors and images, maybe even the choice of specific people to place in your ad.
    • Stop thinking about these as “ads”  and think about them as an extension of your copy. This may be the first impression a prospective customer will have of you and your business.
    • Remember that on Facebook you are competing with images pf cats. kids, food and more so your goal is to get your prospects to stop scrolling and pay attention to what you have to say.  One of the best ways to do that is to use video or a little bit of animation