Marketing Strategy: March 16 - 18, 2020 @ 9 AM
Good Marketing is Built on a Strategy Framework
From basic business tips and branding, to defining your ideal client and setting an appropriate budget, this series will set you up for marketing success.
Register today and you will learn how to:
- Define and communicate your competitive advantage.
- Narrow your focus and define your ideal client.
- Calculate an appropriate marketing budget.
- Use this information to construct your marketing plan.
What We Will Talk About
Your Ideal Client
Everyone is NOT your customer. In this session we will show you how to narrow your focus to grow your sales.
Good marketing begins with the numbers. In this session we will look at the lifetime value of your customer to determine what your marketing budget should be. Then we’ll show you how to evaluate your close rate and referral rate to determine how and when you should be investing in marketing.
Build Your Plan
Once you have defined your brand, customer, and budget it is time to start figuring out where to spend the money. In this session we will show you how to build a plan framework you can use to grow your business.
The companion workbook is only available to Journeyman members. Upgrade today.
Drop by the Community
Every week, we talk about topics like this and more in our Facebook Community.
The conversation is open to all members of Digital Toolbox.