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workbooks, checklists, and ebooks.
What's in the Toolbox
Building digital marketing success starts with the right small business tools. You will find them here. Every month we add new resources and update existing tools., so bookmark this page and come back often.
Here’s a few of our most popular free resources.
Offer: Customer Persona Worksheet
Your customer persona represents the individual or group of individuals who are most likely to buy a product or service.
Offer: Ultimate Guide to Headlines
You have just a moment to grab attention as you compete with hundreds (or thousands) of marketing messages directed at your prospective custom
Offer: Search Intent Workbook
This Search Intent Workbook will help you answer questions your customers have when looking for a product or service like yours
more tools for you
These tools are only available to our members. Isn’t it time you joined?
| Type | Title | Category | Date Available | Who can access this resource? |
|---|---|---|---|---|
| Resource | Blog Post Planner | Content | Available Now | Journeyman Only |
| Video | How to Write Employee Profiles | Content | Available Now | Journeyman Only |
| Video | Blogging for Every Business | Content | Available Now | Journeyman Only |
| Resource | Ultimate Guide to Web Copy | Content | Available Now | Journeyman Only |
| Resource | Blogging Basics | Content | Available Now | Journeyman Only |
| Summary | Content/Inbound Summary | Content, Inbound | Available Now | All Members |
| Resource | Power Words Workbook | Content, SEO | Available Now | Journeyman Only |
| Resource | Content Driven SEO Plan | Content, SEO | Available Now | Journeyman Only |
| Resource | Content Calendar | Content, Strategy | Available Now | Journeyman Only |
| Video | Content Strategy | Content, Strategy | Available Now | Journeyman Only |
| Video | Power of the Inbox | NEW - AUG. 2021 | Journeyman Only | |
| Summary | Email Series Summary Page | Available Now | All Members | |
| Resource | Consultant Email Toolkit | Available Now | Journeyman Only | |
| Resource | Contractor Email Toolkit | Available Now | Journeyman Only | |
| Resource | 50 Ways to Grow Your List | Available Now | Journeyman Only | |
| Resource | Better Looking Email | Available Now | Journeyman Only | |
| Resource | Email Glossary | Available Now | Journeyman Only | |
| Resource | Email Metrics | Available Now | Journeyman Only | |
| Resource | Read This Now | Available Now | Journeyman Only | |
| Resource | Email Success Workbook | Available Now | Journeyman Only | |
| Video | 30 Ways to Grow Your Email List | Available Now | Journeyman Only | |
| Video | Getting Started with Email | Available Now | Journeyman Only | |
| Video | Look Great in the Inbox | Available Now | Journeyman Only | |
| Video | Time to Get Personal | Available Now | Journeyman Only | |
| Video | Standout Subject Liines | Available Now | Journeyman Only | |
| Resource | Email Fitness Plan | Available Now | Journeyman Only | |
| Resource | Shorten Your Sales Cycle | Inbound | Available Now | Journeyman Only |
| Video | Inbound Basics | Inbound | Available Now | Journeyman Only |
| Video | Click This | Inbound | Available Now | Journeyman Only |
| Video | Automate Your Marketing | Inbound, Email | Available Now | Journeyman Only |
| Resource | Inbound Budget Worksheet | Inbound, Strategy | Available Now | Journeyman Only |
| Resource | Inbound Campaign Planning Guide | Inbound, Web | Available Now | Journeyman Only |
| Video | Use data to make decisions | Metrics | Available Now | Journeyman Only |
| Resource | KPI Planning Guide | Metrics | Available Now | Journeyman Only |
| Video | Content Based SEO | SEO | Available Now | Public |
| Summary | Metrics and SEO Recordings | SEO | Available Now | All Members |
| Resource | SEO Glossary | SEO | Available Now | All Members |
| Resource | Local SEO | SEO | Available Now | All Members |
| Quiz | SEO Quiz | SEO | Available Now | All Members |
| Resource | FAQ Planning Guide | SEO | Available Now | Journeyman Only |
| Resource | Searcher Intent Workbook | SEO | Available Now | Journeyman Only |
| Resource | SEO Checklist | SEO | Available Now | Journeyman Only |
| Resource | Re-Optimization Record | SEO | Available Now | Journeyman Only |
| Video | SEO for Wordpress | SEO | Available Now | Journeyman Only |
| Video | Local SEO | SEO | Available Now | Journeyman Only |
| Video | How to Measure Your Marketing | SEO and Metrics | Available Now | Journeyman Only |
| Resource | Tweet This | Social Media | Release Date December 2021 | All Members |
| Resource | Leverage LinkedIn | Social Media | Release Date December 2021 | All Members |
| Resource | Dominate Facebook | Social Media | Release Date December 2021 | All Members |
| Summary | Social Media Series Summary | Social Media | Available Now | All Members |
| Resource | Facebook Content Plan | Social Media | Available Now | All Members |
| Resource | LinkedIn Content Plan | Social Media | Available Now | All Members |
| Resource | Social Media Checklist | Social Media | Available Now | All Members |
| Resource | Social Food | Social Media | Available Now | All Members |
| Video | Making Sense of Online Marketing | Social Media | Available Now | Journeyman Only |
| Resource | Small Business Guide to LinkedIn | Social Media | Available Now | Journeyman Only |
| Resource | Social Media Starter Kit | Social Media | Available Now | Journeyman Only |
| Resource | Social Networking Guide | Social Media | Available Now | Journeyman Only |
| Resource | Hello Instagram | Social Media | Available Now | Journeyman Only |
| Resource | Online Advertising Guide | Social Media | Available Now | Journeyman Only |
| Video | Facebook Advertising Mistakes | Social Media | Available Now | Journeyman ONly |
| Video | Drive New Business with Social Media | Social Media | Available Now | Journeyman Only |
| Video | Facebook 2021 | Social Media | Available Now | Journeyman Only |
| Video | Introduction to Instagram | Social Media | Available Now | Journeyman Only |
| Video | Leverage LinkedIn | Social Media | Available Now | Journeyman Only |
| Video | Simple Recipe for Social Media Success | Social Media | Available Now | Journeyman Only |
| Video | Tweet This | Social Media | Available Now | Journeyman Only |
| Resource | Linkedin Guide to Company Pages | Social Media | Available Now | Journeymen Only |
| Video | Google My Business | Social Media, SEO | Available Now | Journeyman Only |
| Video | Digital Trends | Social Media, Strategy | Available Now | Journeyman Only |
| Resource | Internet Marketing Report | Social Media, Strategy, Content and Inbound | Available Now | All Members |
| Video | Holiday Marketing Guide | Strategy | Release Date December 2021 | Journeyman Only |
| Resource | Polls and Surveys Selection Guide | Strategy | Release Date December 2021 | All Members |
| Video | Online Surveys | Strategy | Release Date December 2021 | Journeyman Only |
| Video | What is a SWOT Matrix | Strategy | Available Now | All Members |
| Summary | Strategy Series | Strategy | Available Now | All Members |
| Resource | Holiday Checklist | Strategy | Available Now | All Members |
| Resource | 25 Holiday Tips | Strategy | Available Now | All Members |
| Resource | Local Blitz Check LIst | Strategy | Available Now | All Members |
| Resource | Marketing Plan Starter Kit | Strategy | Available Now | All Members |
| Resource | Simple Strategic Plan | Strategy | Available Now | Journeyman Only |
| Resource | SWOT Matrix | Strategy | Available Now | All Members |
| Resource | Healthy Networking | Strategy | Available Now | All Members |
| Resource | Restaurant Business Plan | Strategy | Available Now | All Members |
| Resource | Trade Show Basics | Strategy | Available Now | Journeyman Only |
| Video | Marketing by the Numbers | Strategy | Available Now | Journeyman Only |
| Video | Brand Basics | Strategy | Available Now | Journeyman Only |
| Video | Business Plan Mistakes | Strategy | Available Now | Journeyman Only |
| Video | Finding Your Ideal Client | Strategy | Available Now | Journeyman Only |
| Video | How to Build a Digital Marketing Plan | Strategy | Available Now | Journeyman Only |
| Resource | Ideal Client | Strategy | Available Now | Journeyman Only |
| Resource | Brand Building Worksheet | Strategy | Available Now | Journeyman Only |
| Resource | Brand Kit Worksheet | Strategy | Available Now | Journeyman Only |
| Resource | Customer Acquisition Budget | Strategy | Available Now | Journeyman Only |
| Resource | Beginner's Guide to Customer Personas | Strategy | Available Now | Journeyman Only |
| Resource | Seven Steps to Survey Success | Strategy | Available Now | Journeyman Only |
| Resource | Brand Position Planning Guide | Strategy | Available Now | Journeyman Only |
| Resource | Business Map Planning Guide | Strategy | Available Now | Journeyman Only |
| Resource | Digital Marketing Planning Guide | Strategy | Available Now | Journeyman Only |
| Summary | Web Series Summary Page | Web | Available Now | All Members |
| Resource | Web Design Plan | web | Available Now | All Members |
| Quiz | Web Audit Quiz | Web | Available Now | All Members |
| Resource | Web Kick Off Guide | Web | Available Now | Journeyman Only |
| Video | Audit Your Website | Web | Available Now | Journeyman Only |
| Video | Measure Your Website | Web | Available Now | Journeyman Only |
| Video | Plan Your Web Redesign | Web | Available Now | Journeyman Only |
| Resource | Website Workout Plan | Web | Available Now | Journeyman Only |
| Resource | Google Analytics Glossary | Web / SEO | Available Now | All Members |
| Video | Help Google Find You | Web, SEO | Available Now | Journeyman Only |
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