Video: What is a SWOT Matrix?

Your Business Does Not Exist in a Vacuum

In addition to your skills, your success or failure is affected external factors beyond you control. How do you prepare to face challenges such as the rise of new competitors, changing regulations or the introduction of new technologies? It begins with a SWOT Matrix.

This simple tool gives you a snapshot in time helping you understand how well positioned you are to react to conditions in the market. Once you understand your current state you can develop action plans for growth or defense.

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